CONVERGE
Powered by

Converge 2025: Naming is hard, but have you tried working with people? - Guy Segal

Converge

27:44

Watch

About the talk

Presented with a nearly impossible task, Guy's team had to build a design system to support dozens of enterprise products within a fragmented organization. Learning from past mistakes, they approached it the only way they could; by focusing on the humans building it, and those who will be using it on a daily basis.

About the speaker

Guy is a design leader with over 20 years of experience in the tech industry, specializing in UX, product design, and DesignOps. His expertise in design leadership and people management has allowed him to foster innovation and collaboration within design teams, establishing robust design practices and leading them to success. In recent years, Guy has focused on design systems, building and growing teams around the practice, and launching systems that optimize efficiency and enhance user experiences.

Converge 2025: Naming is hard, but have you tried working with people? - Guy Segal

27:44

Watch